Strategic Business Academy
A diagnostic for people who already have clients

Headline Signal Check

Paste a headline you are actually using. This tells you who it is calling, where it pushes, and rewrites it in your own words with the pressure taken out.

Nothing is saved. Nothing is sent.
What a headline actually does

A headline does not convince anyone. It gets recognized by the person who was already looking, and ignored by everyone else. Both of those are the headline working.

The One-Screen Rule

If your headline needs a second line to make sense, the thinking underneath it is not finished yet. Go back to the premise, not the wording.

STEP 1Paste a real headline One you already use. A made up one gives you a made up answer.
STEP 2Fill in the four boxes The last one takes the longest. It is also the one that makes the rewrites good.
STEP 3Read the rewrites first They come from your own words. The breakdown underneath tells you why.
A social post opener, an email subject line, or the big line at the top of a page. One line, not a paragraph.
Where does this line run? The same words do a different job in a feed than they do on a sales page.
Write one person, not a group, and say what is happening to them right now. "Parents" is a group. "Parents whose teenager stopped talking to them" is a person. Ten words is plenty.
How much do they already know about the problem you fix? Not how big their business is. How long they have been stuck. Pick the one that fits most of them.
One plain sentence. Not a slogan. Something you would say out loud to a room and be ready to defend. A dentist might say: most people do not need whitening. A coach might say: the ceiling is not a traffic problem. This line is what your best rewrites get built from, so take a minute on it.
If you are stuck

Eight shapes that work without pressure

These are shapes, not fixes. Every one of them can be written honestly. That is the only test they had to pass.

Nine shapes I stopped using, and why